SRF 3 is the dominant pop and information station in German-speaking Switzerland. It reaches some 1,040,000 listeners every day, making it Switzerland's biggest medium for pop and rock music. SRF 3 is the market leader in the pop radio segment with 13% audience share and 24% reach in German-speaking Switzerland. It is aimed at the 25-45 age group. The SRF 3 motto, "music is information", ensures daily news on the latest in pop and rock music, as well as features on its history.
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