Founded in 1982, Couleur 3 has become a beacon in the Swiss and broader French-speaking audiovisual landscape. It positions itself as a specialist – yet accessible – music station with a good-humoured presentation style. In addition, it goes out of its way to address current social issues.
In musical terms, Couleur 3 aims to build on a broad base of pop and rock to cover all types of music. Its schedule features such specialist, genre-based programmes such as "Downtown Boogie", "Republic Kalakuta", "Krakoukass", "La Planète Bleue", “Série Z”, "Les Métissages" and "Rockspotting". Music makes up a remarkable 78% of the station's content, with Swiss artists accounting for more than 20% of this.
Couleur 3 upholds public service values more than ever before by remaining in tune with the modern world and on the same wavelength as its young listeners. It instigates debate on important social issues and casts a critical eye over the news, through programmes such as "Tout le monde il est beau", "Que de la radio" and "Saperlipopette".
Couleur 3 also talks about films, fashion, video games, books, the Internet and everything that is going on in its listeners' lives.
Couleur 3 succeeds in being bold, original and stylish – or to put it another way, interesting and vivacious.