Biography
"If there's one thing I love about music, it's the feeling of being powerful. I'm a Bad B*tch, but in my own way, with my own words and my own crazy ideas."
LUM is a Rap and Modern Pop artist of Swiss, French and Spanish origin, currently based in Zürich. Born and raised in Vaud (Lausanne), she was quickly drawn to music. Since the very beginning of her career, she thrives to represent her ideals in her music and have fun with it, breaking both musical and gender norms.
Currently a Pop Music student at the ZHDK, Zürich High School of the Arts, LUM continues to nourish her passion and her creativity. Becoming a finalist at the M4Music DEMOTAPE CLINIC in 2023 inspires her to become more intimate with her fans. She therefore starts her "DEMO PROJECT", dropping very short song demos with the purpose of going back to the roots of her music.